I came back to start a business just to sell the red dates. As long as you work hard, there is hope!” Recently, Lei Lulei from Alar City, the First Division of the Xinjiang Childbirth Construction Corps, talked about the experience of starting a business with a reporter from China Women’s News. When the incident happened, I cried for a while.
“post-90s” Lei Lu Lei Lulei is a native of the “second generation soldier”. After graduating from China University of Petroleum in 2015, she gave up the opportunity to study abroad and chose to return to the Corps to start a business and help her father run a joint cooperative. For 9 years, Lei Lulei. After hard work, the little red dates were turned into a “rich fruit” step by step, driving local employees to increase their income and become rich, showing the bright style of the Corps people in the new era
Lei Lulei showcased local red dates, milk powder and other characteristic agricultural products. Interviewed Picture provided by the author
A confidence sets a purpose
One day in January 2015, Lei Lulei, who was still attending university in Beijing, received a call from her family and learned that His father, Lei Yangqing, fell ill and spent nine hours in the hospital before he was out of danger.
“My father has always been in good health, why did he suddenly fall ill? “With doubts, Lei Lulei hurried back to Alar City. In the hospital, Lei Yangqing reassured her daughter that she was fine and urged Lei Lulei to go to school to continue her studies. One morning in April, Lei Lulei stood She was on the platform of Beijing Subway Line 10, clutching her postgraduate admission notice from the University of Exeter in the UK. At this time, a message broadcast on the big screen at the subway station caught her attention: “Invited by many parties.” Due to various factors, the price of red dates in Xinjiang has continued to fall this year…”
In the deserted crowd, Lei Lulei fell into After thinking about it, she learned that the red date market was weak in 2014 and product prices dropped.After the fall, the red dates bought by the Fangyuan Forest Fruit Farmers in Alar City, led by his father, were stored in the warehouse in large quantities by the Cooperative Cooperative. The Cooperative Cooperative was facing the dilemma of a broken capital chain.
Lei Lulei, who was worried, took leave of absence and returned to the group site. The capital, carton payment, etc. are added together and the principal amount owed is a full 4.8 million yuan! She spoke to her father, who was under pressure alone: ”Can we discuss with the growers? Now that the price of red dates has dropped, we should lower the current purchase price appropriately?”
Lei Yangqing waved his hand and turned his head.
“Sell the red dates to help my father pay off the debt , let the farmers get the money! “Lei Lulei set a goal for herself. In July of the same year, she gave up the opportunity to study in the UK and chose to return to the group field to start a business.
Faced with his daughter’s stubborn choice, Lei Yangqing no longer remained silent and took Lei Lulei to Zaoyuan for investigation. He told his daughter: “The purchase price I promised to the growers must not be changed. They trusted me so they gave me the red dates and asked me to sell them allGive me more money. The current market conditions are poor, and we are not experienced enough to face losses, but we cannot break our promises and owe the farmers. ”
Lei Lulei understood.
“Dad, don’t be discouraged. I came back to start a business just to sell red dates. No matter how much money we owe, we will pay it back together! Lei Lulei said cautiously to her father, “As long as you try your best, there is hope!” ”
A way to return home to start a business
Faced with the current situation of red dates selling well and falling prices, Lei Lulei, who returned to her hometown to start a business, leaves early and returns late every day. On the one hand, she learns and masters the techniques of planting, managing and processing red dates, and understands red dates. From the field to the operation of the market, on the other hand, we study the red dates sales market and figure out the production and sales patterns of unsalable products.
“Can you trust us again this year and continue to cooperate together in the new processing season at the previously agreed purchase price? “Lei Lulei went to the home of the farmers who had not yet received the cash payment, hoping to gain understanding and strive for opportunities to continue working together.
”We all know that the market is bad. You also want us to make money, it is indeed not difficult…” Some growers chose to trust Lei Lulei and continued to sell their red dates to Fangyuanlin Fruit Farmers Specialized Research Cooperative in Alar City.
Before the red date processing season, Lei Lulei asked red date buyers to pay part of the purchase deposit in advance, and implemented a plan to jointly cooperate with the processing of social children. At the same time, she applied for a product appearance patent to provide consumers with customized services and improve the quality of red date packaging tools. The market response greatly increased Lei Lulei’s confidenceJamaica Sugar Daddy, she introduced intelligent processing equipment for childbirth, effectively reducing labor costs, standardizing processing standards, and ensuring product quality. A series of measures have been taken to improve the sales situation in line with the society. Things are getting better. Lei Lulei silently made a wish: Pay off the debt as soon as possible so that the cooperative society can get better and better.
Service and quality are the main reasons for winning the market. The “Western Region Baiguo” red date product created by Lei Lulei has gradually been recognized by consumers. In 2018, She continued to purchase red dates from growers and provided them with temporary jobs. In the same year, the Fangyuan Forest Fruit Farmers Cooperative in Alar City helped more than 500 planting and breeding households increase their income and was named a “National Farmer.” “Model cooperative cooperative for farmers and workers”. In 2021, this cooperative cooperative was selected into the third batch of model agricultural and industrial cooperative cooperatives in the country. In 2023, the output value of this cooperative cooperative exceeded 49.8 million yuan.
After years of hard work, Lei Lulei finally helped her father pay off the debt and established a more complete industrial chain of red date birth processing. She returned to her hometown to start a business, and she succeeded.
A digital e-commerce dream
See together With the company selling an average of 6,000 tons of agricultural products every year, Lei Lulei has a new idea. p>
“Standing at the forefront of e-commerce, we must quickly solve the bottleneck of high shipping costs for red dates out of Xinjiang. “Lei Lulei mobilized around and twisted individual e-commerce merchants in Alar City, the First Division of the Xinjiang Corps, into one, and established a unique e-commerce alliance, allowing alliance members to jointly build product supply, warehouses and logistics systems with shared advantages.
In 2020, in order to participate in the community group buying fresh fruit marketing industry chain, Lei Lulei and her team established Jiangnan Wuxiao E-Commerce Co., Ltd., combining express company outlets, opening up Aral City’s fast distribution network, and assisting multiple groups. Farm growers sold more than 30 tons of seasonal fruits
At this time, Taklimakan·359 Tourism Civilized Tour The district is actively applying for national 5A-level scenic spots. Lei Lulei seized the opportunity and established the “Tarimu River” and “Western Region Baiguo” brand stores, driving the sale of more than 200 tons of seasonal fresh fruits from surrounding groups. In 2022, Wu Qiao in southern Xinjiang. E-commerce Co., Ltd.’s online and offline business revenue exceeded 10 million yuan.
Now, Lei Lulei, who has returned to her hometown to start a business for 8 years, is becoming more and more confident. She is promoting the company to establish an agricultural product management systemJamaicans Escort Department, build a cloud gaming platform; conduct in-depth research on the reverse derivation algorithm from raw materials to commodity prices, and make good use of red date futures to help jointly cooperate with social operations.
”Standing at the forefront of the times, every idea has a chance to be realized. “Lei Lulei told reporters confidently, “Related software research and developmentAfter being used, childbirth enterprises and farmers can realize real-time visualization of raw material prices and product rates, effectively avoiding the price reduction of agricultural products caused by price opacity, and also providing enterprises with an efficient management and operation system. ”
With the help of technological power in the multimedia era, Lei Lulei also plans to use the cloud gaming platform to combine jujube trees and desert scenery. Ya is displayed to tourists in real time, allowing people from all over the country to see the active contribution and entrepreneurship of Corps members taking root in the desert through their mobile phones Jamaica Sugar
Children sales, brand promotion, technological innovation… Lei Lulei’s thin shoulders are burdened with light dreams. Many people asked her how she returned to the group from Beijing. Whether she regrets it or not, she replied with a smile: “If I had to choose again, I would still choose to come back. This is not only my hometown, but also the place where I realize my dreams. I will try my best to be a ‘new farmer’ in the new era and contribute to the revitalization of the village. ” (China Women’s News all-media reporter Wang Jiangping Liu Meihuizi)